Privacy Policy

Last updated: 29 September 2026

Introduction

Welcome to AuumAI, an LP investment and operational process solution that uses artificial intelligence and other technologies to intelligently automate labour-intensive aspects of manager selection, due diligence, monitoring and analysis to enable such organisations to make better-informed decisions, respond faster to opportunities and drive strong investment outcomes.

This Privacy Policy covers personal data we collect when you use our website and the AuumAI mobile app for iOS (“the App”). If your organisation uses our platform under a Services Agreement, that agreement’s data processing terms also apply; for content your organisation adds to its AuumAI workspace, your organisation is the data controller and we process it on its behalf.

This Privacy Policy sets out how we will collect, use, process and protect your personal data.

We also tell you what your rights are and how you can contact us if you have any queries regarding your personal data.

Our contact details

AuumAI is a platform that is owned and administered by AuumAI Limited:

Contact: Chief Security Officer

Address: 3rd Floor 1 Ashley Road, Altrincham, Cheshire WA14 2DT

E-mail: info@auumai.com

Contact form: auumai.com/contact

The type of personal information we collect

When you visit our site we will collect personal data such as:

  • Browsing history;
  • Your IP address;
  • Device details; and
  • Location.

If you are uploading any user-generated content, please do not include any details of any individuals without their knowledge or consent.

Also, we do not intend to collect any Special Category Data relating to e.g. personal data revealing your racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where used for identification purposes); data concerning health; sex life; and/or sexual orientation so please do not share any of these types of data with us.

How we get the personal information and why we have it

By visiting our website we will automatically collect personal data about you (as set out above) including by use of various cookies on our website.

You may also choose to sign up to our newsletters or mailing list, so you will give us your personal data at the point of sign up.

Should you choose to use our Contact us function you will also provide us with the requested personal data like your name, email, and any such other personal information that you choose to include.

Should you upload any other user-generated content you are entirely responsible for the personal data you upload.

How we use the personal information that you provide to us

We may use the personal data you share with us to:

  • Understand how people use our website and to optimise its performance;
  • Improve our platform and services;
  • Correspond with you.

The AuumAI mobile app

The App is for people invited by an organisation that uses AuumAI. There is no public sign-up.

What we collect through the App:

  • Account details: your name, email address and organisation, and the sign-in method you use (email and password or code, Google, or Microsoft);
  • Voice notes: audio you record in the App, the transcript we create from it, the client or prospect it relates to, and when it was recorded;
  • Client and prospect details you enter: for example an organisation name and web domain; and
  • Sign-in and security data: device type, IP address and session information, processed by our authentication provider to keep your account secure.

Microphone: the App uses your microphone only while you are recording a voice note. Recording stops if you leave the App or lock your phone.

How we use it: to sign you in; to store your voice notes and turn them into transcripts, notes and insights on the relevant client record in your organisation’s workspace; and to keep the service secure.

AI processing: voice notes and their transcripts are sent to our AI provider, OpenAI, to transcribe them and to extract information for the client record. The App asks for your permission before your first voice note is sent. OpenAI processes this data on our behalf under its API data processing terms.

We do not sell your data, show you ads, or track you across other apps or websites.

Ways in which we share your personal data

We may share your personal data with:

IT services, such as our Contact Us function services provider and email newsletter services provider;

AI/GPT providers such as OpenAI, to transcribe and analyse voice notes and documents;

Our authentication provider (Clerk), to sign you in and secure your account;

Cloud hosting providers (Google Cloud), which store our databases and files in data centres in London, UK;

Employees and contractors we use;

Professional advisers (such as our accountants and lawyers);

Potential investors in our business.

The lawful bases we use to collect and process your personal data

The lawful bases we rely on for processing this information are:

Consent: we will ask for your consent to opt-in to receiving emails and marketing messages.

Contractual obligation: if you register to use we will need to process your personal data in order to provide you with the relevant services.

Legitimate Interest: in order to carry out business development activities, including marketing and to assess the effectiveness of engagement and to communicate with and grow the platform we will analyse your personal data, including tracking how you interact within the platform (and we have carried out a Legitimate Interests Assessment to ensure we have balanced our need to do grow and develop the community with your right to privacy).

Legal Obligation: we may need to provide your personal data to a public body such as HMRC.

You are able to remove your consent at any time and you can do this by contacting the Chief Security Officer: info@auumai.com.

How we Store your Personal Data

Your information is stored securely in UK data centres (London) operated by Google Cloud. AI processing is carried out by OpenAI or Anthropic enterprise APIs, which do not retain data. That processing may take place outside the UK; where it does, we rely on the appropriate safeguards required by UK data protection law.

How we Look After your Personal Data

We employ industry standard security measures in relation to our platform and if you would like more details please ask to see a copy of our Information Security Policy.

We also ensure that our employees, and service providers fully understand their obligations to keep your personal data secure and confidential and that they have signed contracts with suitable confidentiality and data processing provisions.

How long we keep your personal data for:

We will only keep your personal data for as long as we need it for the purposes for which we collected it.

Voice notes, transcripts and other content added to an organisation’s workspace are kept for as long as that organisation uses AuumAI, or as set out in its Services Agreement, and are deleted when the organisation asks us to. When you delete your account, we erase your name, email address and sign-in details from our systems.

Deleting your account

You can delete your account at any time in the App: Settings → Delete account. This permanently deletes your login and erases your name and email address from our systems. Content you added to your organisation’s workspace (such as voice notes and client notes) belongs to your organisation and stays available to it; to have that content deleted too, contact your organisation or email info@auumai.com.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us via email at info@auumai.com

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to Chief Security Officer via email info@auumai.com You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk